Frequently Asked Questions
Why should I use an email campaign?
As an inexpensive tool (both in time and money) to maintain regular contact with your patients there is nothing better than an email newsletter. A common mistake we see in aesthetic practices is neglect of their current databases. Your existing patients are the fastest way to a new booking. Are you maintaining that relationship? Are you giving them an easy opportunity to come back to you and to tell their friends about you?
According to Forrester Research, it’s the best return on your investment as a marketing medium today and an amazing 97% of marketers are using or planning to use email marketing this year.
Why should I use Advantage Mail?
Our design templates make e-newsletters perfect for your aesthetic practice. Our reporting tools let you know how effective your campaign is. Our library of patient-focused articles provides you with relevant content. Our job is to make it easier for you. All you have to do is get started!
How does Advantage Mail integrate with my website?
There are two main ways: First, it provides you with the necessary code to put simple forms on your website that allows visitors to subscribe to your newsletter. Second, you can display all of your past email newsletters on your website for visitors to view in an archive.
What happens if my campaign gets reported as SPAM?
Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email. (Read more about our
anti-spam policy.) When a recipient marks your e-campaign as spam, that recipient is immediately and automatically unsubscribed, which means they will no longer receive any emails from you. That spam complaint will be recorded in your reports for that campaign.
We understand that some people may not realize what happens when they mark your newsletter as spam or they hit the spam button instead of simply unsubscribing, so we won’t take any action if there are only a small number of complaints. However, if there are more than a few — about 0.3% of your subscribers on larger lists — you will receive a warning email. If the number of complaints reaches 1%, your account will be automatically locked, and you will not be able to send any campaigns. We will notify you by email to resolve the situation.
How can I best ensure that I don’t send an email newsletter with lots of spelling and grammatical errors?
It is so important to set up a system within your practice to proofread your newsletters before you send them to your whole subscriber list. You can’t recall a newsletter once you’ve sent it. We strongly suggest that you send a test email to at least two people who have not been working on the newsletter so that they will have “fresh eyes” when reviewing it. Have them print it out and make corrections on the paper and sign their initials for accountability.