Author Archives: Candace Crowe Design

Two secrets to a great open rate

What good is a letter or your email if it goes unopened? You’ve got to provoke interest. Be irresistible. Induce curiosity… For direct mail that means an envelope that provokes curiosity. For an e-mail it is 5 to 7 words. According to Convince and Convert, 35% of email recipients open...

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10 E-mail Marketing Tips from Tim

I believe so strongly in e-mail marketing. There is no other medium that allows you to directly stay in touch with your biggest fans. When done consistently and effectively, you can truly drive sales through your e-mail campaigns. E-mail marketing also offers protection. Google may change their ranking metrics for...

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